Privacy Policy

Introduction

At Red Espresso, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how The Red Espresso Company (Pty) Ltd (“The Red Espresso Company”, “Red Espresso”, “we”, “our” or “us”) collects, uses, stores, shares and protects your personal information when you:

  • visit our Website;
  • create an online account;
    apply for a Wholesale Account;
  • purchase our Products;
  • subscribe to our marketing communications;
  • contact us;
  • participate in promotions or competitions; or
  • otherwise interact with Red Espresso.

We are committed to processing personal information responsibly and in accordance with the Protection of Personal Information Act, 2013 (“POPIA”), the Electronic Communications and Transactions Act, 2002 (“ECT Act”), and any other applicable South African legislation.

By using our Website or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

Scope of this Privacy Policy

This Privacy Policy applies to all personal information processed by Red Espresso through:

  • the Website;
  • online purchases;
  • Wholesale Account applications;
  • Customer Accounts;
  • email communications;
  • marketing platforms;
  • customer support interactions;
  • social media interactions where information is provided directly to us; and
  • any other digital services operated by Red Espresso.

This Privacy Policy should be read together with our:

  • Website Terms and Conditions;
  • Delivery & Returns Policy; and
  • Cookie Policy.

Definitions

For purposes of this Privacy Policy:

  • Personal Information has the meaning assigned to it in POPIA and includes information relating to an identifiable natural person or, where applicable, an identifiable juristic person.
  • Processing means any operation performed on personal information including collecting, recording, organising, storing, updating, using, sharing or deleting information.
  • Customer means any individual or business that purchases Products, creates an account, applies for a Wholesale Account or otherwise interacts with Red Espresso.
  • Website means www.redespresso.co.za and all webpages operated by The Red Espresso Company.

Our Commitment to Privacy

Privacy is important to Red Espresso.

We collect only the information reasonably necessary to:

  • process orders;
  • manage Customer Accounts;
  • administer Wholesale Accounts;
  • deliver Products;
  • provide customer support;
  • communicate with Customers;
  • improve our Products and services;
  • comply with legal obligations; and
  • send marketing communications where you have consented or where otherwise permitted by law.

We will never sell your personal information to third parties.

Where we share personal information with trusted service providers, we do so only where necessary for them to perform services on our behalf and subject to appropriate confidentiality and security obligations.

Information We Collect

Depending on how you interact with Red Espresso, we may collect the following categories of personal information:

Identity Information

  • full name;
  • company name;
  • VAT number (where applicable);
  • company registration number (where applicable).

Contact Information

  • email address;
  • telephone number;
  • delivery address;
  • billing address.

Account Information

  • username;
  • encrypted password;
  • account preferences;
  • wholesale account information.

Transaction Information

  • Products purchased;
  • order history;
  • invoices;
  • refunds;
  • delivery information;
  • payment confirmations.

Red Espresso does not store complete payment card details.

Technical Information

When you visit the Website we may automatically collect technical information including:

  • IP address;
  • browser type;
  • operating system;
  • device information;
  • referring websites;
  • pages visited;
  • session information;
  • cookies and similar technologies.

Marketing Information

Where you choose to receive marketing communications, we may collect information relating to:

  • newsletter subscriptions;
  • email engagement;
  • promotional preferences;
  • campaign interactions;
  • customer interests.

How We Collect Personal Information

Red Espresso collects personal information directly from you when you:

  • place an order;
  • create an account;
  • submit a Wholesale Account application;
  • subscribe to our newsletter;
  • complete a contact form;
  • communicate with us by email or telephone;
  • enter a promotion or competition;
  • leave a review;
  • interact with us through social media.

We also collect certain technical information automatically through cookies, analytics tools and similar technologies when you use the Website.

Why We Process Your Personal Information

Red Espresso processes personal information only where there is a legitimate business or legal reason to do so.

Depending on your interaction with us, we may process personal information to:

  • fulfil orders;
  • deliver Products;
  • process payments;
  • administer Customer and Wholesale Accounts;
  • communicate regarding orders;
  • respond to enquiries;
  • provide customer support;
  • improve the Website;
  • improve Products and services;
  • prevent fraud;
  • protect the security of the Website;
  • comply with legal obligations;
  • maintain business records;
  • conduct internal reporting and analytics;
  • send marketing communications where permitted.

We will not process your personal information for purposes that are incompatible with those described in this Privacy Policy unless required or permitted by law.

Lawful Basis for Processing Personal Information

Red Espresso will only process your personal information where there is a lawful basis for doing so in terms of POPIA.

Depending on the circumstances, we may process your personal information because:

  • you have provided your consent;
  • processing is necessary to fulfil a contract with you;
  • processing is required to comply with a legal obligation;
  • processing protects your legitimate interests or those of Red Espresso; or
  • processing is otherwise permitted or required by applicable law.

Where your consent is required, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing undertaken before consent was withdrawn.

Marketing Communications

Red Espresso would like to keep Customers informed about new Products, promotions, recipes, café inspiration, educational content and other information that may be of interest.

Where required by law, we will only send electronic marketing communications where you have:

  • expressly consented to receive them; or
  • are an existing customer and applicable legislation permits us to do so.

Marketing communications may be sent by:

  • email;
  • SMS (where applicable);
  • social media advertising;
  • digital advertising platforms; or
  • other electronic communication channels.

You may unsubscribe from marketing emails at any time by:

  • clicking the unsubscribe link included in the email;
  • updating your communication preferences within your account (where available); or
  • contacting Red Espresso directly.

Opting out of marketing communications will not affect transactional communications relating to your orders, account or customer service enquiries.

Cookies and Similar Technologies

The Website uses cookies and similar technologies to improve functionality, analyse Website performance and enhance your browsing experience.

Cookies are small text files stored on your device when you visit a website.

We use cookies to:

  • remember your preferences;
  • maintain your shopping cart;
  • improve Website functionality;
  • understand how Customers use the Website;
  • measure Website performance;
  • personalise content where appropriate; and
  • support our marketing activities.

Some cookies are essential for the operation of the Website, while others help us improve our services and better understand Customer behaviour.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Website.

Types of Cookies We Use:

Essential Cookies: These cookies are necessary for the Website to operate correctly.

They enable core functionality including:

  • page navigation;
  • secure checkout;
  • shopping cart functionality;
  • account login;
  • fraud prevention; and
  • Website security.

These cookies cannot normally be disabled without affecting the operation of the Website.

Performance and Analytics Cookies: These cookies help us understand how visitors use the Website.

They may collect information such as:

  • pages visited;
  • time spent on the Website;
  • navigation paths;
  • browser type;
  • device type;
  • approximate geographic location; and
  • Website performance.

This information is generally aggregated or de-identified and helps us improve the Website and customer experience.

Functional Cookies: Functional cookies allow the Website to remember choices you make, including:

  • language preferences;
  • region or country;
  • account preferences;
  • recently viewed Products; and
  • other customised settings.

These cookies improve convenience and usability.

Advertising and Marketing Cookies: Advertising cookies help us:

  • display more relevant advertising;
  • measure advertising performance;
  • understand customer interests;
  • improve marketing campaigns; and
  • provide personalised advertising where appropriate.

These cookies may be placed by Red Espresso or trusted advertising partners.

Where required by law, these cookies will only be used with your consent.

Third-Party Cookies: Some cookies may be placed by trusted third-party service providers that assist Red Espresso in operating the Website.

These providers may include:

  • Website analytics providers;
  • advertising platforms;
  • payment service providers;
  • customer communication platforms; and
  • embedded content providers.

Each third party is responsible for its own privacy practices and cookie usage.

Cookie Consent:

Where required by applicable law, Red Espresso will request your consent before placing non-essential cookies on your device.

You may withdraw or change your cookie preferences at any time through our cookie banner or cookie preference centre (where available).

Website Analytics

Red Espresso uses website analytics tools to better understand how visitors interact with the Website.

These tools help us analyse information such as:

  • pages visited;
  • time spent on the Website;
  • navigation paths;
  • browser types;
  • devices used;
  • approximate geographic location; and
  • Website performance.

This information is generally collected in an aggregated or de-identified format and is used to:

  • improve Website performance;
  • enhance the customer experience;
  • identify technical issues; and
  • better understand how Customers engage with our content and Products.

Website analytics information is not used to identify individual visitors unless required for security, fraud prevention or legal purposes.

Advertising and Remarketing

Red Espresso may use advertising technologies that help us deliver more relevant advertising across digital platforms.

These technologies may allow us to:

  • measure the effectiveness of advertising campaigns;
  • understand which Products or pages are most popular;
  • display relevant advertising based on previous interactions with the Website; and
  • improve our marketing performance.

Advertising partners may use cookies or similar technologies in accordance with their own privacy policies.

Where required by law, Red Espresso will obtain the necessary consent before using advertising technologies that process personal information.

Email Marketing

Where you subscribe to receive marketing communications, your information may be processed through secure email marketing platforms that enable Red Espresso to:

  • send newsletters;
  • provide product updates;
  • share promotional offers;
  • distribute educational content;
  • measure email engagement; and
  • manage subscription preferences.

We may monitor information such as:

  • whether an email has been opened;
  • links clicked;
  • general engagement with email campaigns.

This information helps Red Espresso improve the relevance and effectiveness of future communications.

You may unsubscribe from marketing communications at any time.

Wholesale Applications

When a business applies for a Wholesale Account, Red Espresso may collect additional information necessary to assess the application.

This may include:

  • business name;
  • company registration details;
  • VAT number;
  • physical and postal addresses;
  • contact person details;
  • business type;
  • café or retail information;
  • website and social media details; and
  • any additional information voluntarily submitted during the application process.

This information is used solely for purposes including:

  • assessing Wholesale Account eligibility;
  • communicating with applicants;
  • establishing trading relationships;
  • administering Wholesale Accounts; and
  • complying with legal and financial obligations.

Submission of a Wholesale Account application does not guarantee approval.

Sharing Personal Information

Red Espresso treats your personal information as confidential.

We do not sell, rent or trade personal information to third parties.

However, we may share personal information where reasonably necessary with trusted service providers who assist us in operating our business, including:

  • payment service providers;
  • courier and logistics partners;
  • website hosting providers;
  • technology providers;
  • customer communication platforms;
  • email marketing providers;
  • professional advisers;
  • auditors;
  • insurers; and
  • regulatory authorities where required by law.

All third-party service providers are required to process personal information only for authorised purposes and to maintain appropriate security safeguards.

International Transfers of Personal Information

Some of Red Espresso’s trusted service providers may process or store personal information outside of South Africa.

Where personal information is transferred internationally, Red Espresso will take reasonable steps to ensure that appropriate safeguards are in place to protect that information and that any transfer complies with the requirements of POPIA and other applicable laws.

By interacting with Red Espresso, you acknowledge that your personal information may be processed in jurisdictions outside South Africa where necessary to provide our Products and services.

Information Security

Red Espresso is committed to protecting the confidentiality, integrity and availability of your personal information.

We maintain appropriate technical, physical and organisational safeguards designed to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • disclosure;
  • alteration; and
  • destruction.

These safeguards may include:

  • encrypted Website connections (SSL);
  • secure hosting environments;
  • controlled access to personal information;
  • password protection;
  • regular software updates;
  • security monitoring; and
  • staff awareness of privacy and confidentiality obligations.

Although we take reasonable steps to protect personal information, no method of transmitting information over the internet or storing electronic information can be guaranteed to be completely secure.

Customers are encouraged to protect their own account credentials and notify Red Espresso immediately if they believe their account has been compromised.

Retention of Personal Information

Red Espresso retains personal information only for as long as reasonably necessary to:

  • fulfil the purposes described in this Privacy Policy;
  • comply with legal, accounting and tax obligations;
  • resolve disputes;
  • enforce our agreements; or
  • protect the legitimate interests of Red Espresso.

When personal information is no longer required, it will be securely deleted, anonymised or destroyed in accordance with our internal data retention practices and applicable legislation.

Your Rights Under POPIA

Subject to applicable legislation, you have the right to:

  • request confirmation of whether Red Espresso holds personal information about you;
  • request access to your personal information;
  • request correction of inaccurate or incomplete information;
  • request deletion of personal information where legally permissible;
  • object to certain forms of processing;
  • withdraw consent where processing is based on your consent;
  • request restrictions on certain processing activities; and
  • lodge a complaint with the Information Regulator of South Africa.

Red Espresso will respond to requests relating to personal information within a reasonable period and in accordance with applicable legal requirements.

To exercise any of these rights, please contact us using the details provided at the end of this Privacy Policy.

Children’s Privacy

The Website and our Products are intended primarily for adults and businesses.

Red Espresso does not knowingly collect personal information directly from children without the involvement or consent of a parent or legal guardian where such consent is required by law.

If you believe that a child has provided personal information to Red Espresso without appropriate consent, please contact us so that we can investigate and, where appropriate, remove the information.

Third-Party Websites

The Website may contain links to third-party websites, social media platforms or other online services.

Red Espresso is not responsible for the privacy practices, security or content of those third-party websites.

Customers are encouraged to review the privacy policies of any third-party websites before providing personal information.

Information Officer

In accordance with POPIA, The Red Espresso Company has appointed an Information Officer responsible for overseeing compliance with applicable data protection legislation.

The Information Officer is responsible for:

  • monitoring compliance with POPIA;
  • responding to privacy-related enquiries;
  • managing requests relating to personal information;
  • overseeing data protection practices; and
  • liaising with the Information Regulator where required.

Information Officer contact details:

The Information Officer
The Red Espresso Company (Pty) Ltd

Email: info@redespresso.com  

Promotion of Access to Information Act (PAIA)

The Red Espresso Company is committed to promoting transparency and access to information in accordance with the Promotion of Access to Information Act, 2000 (“PAIA”).

Where applicable, requests for access to records held by Red Espresso should be made in accordance with our PAIA Manual.

Details regarding our PAIA Manual are available upon request or through the channels prescribed by applicable legislation.

Changes to this Privacy Policy

Red Espresso may update this Privacy Policy from time to time to reflect changes to our business, legal obligations, technology or privacy practices.

The latest version will always be published on the Website together with the effective date.

Where changes are material, we may take reasonable steps to notify Customers through the Website or other appropriate communication channels.

Your continued use of the Website after any revised Privacy Policy has been published constitutes your acceptance of those changes.

Contact Us

If you have any questions regarding this Privacy Policy or how Red Espresso processes your personal information, please contact us.

The Red Espresso Company (Pty) Ltd

30 Zandwyk Park
Old Paarl Main Road
Paarl
7646
South Africa

Telephone: +27 (0)21 863 1060

Email: info@redespresso.com 

Website: www.redespresso.co.za