How it all began

In 2005 Pete and Monique Ethelston left their successful corporate careers behind and went backpacking through the Himalayas. While sitting in an internet café in Kathmandu they received an email from a long-time business partner and friend of Pete’s inviting them to try a Rooibos espresso upon their return. Monique, a tea drinker, and Pete, an entrepreneur, were both intrigued by this idea of a healthy alternative to coffee made from herbal Rooibos tea that grows only in their native South Africa.
Pete and Monique had already decided to combine their passions for wellness and economic upliftment to start a business together, and after just one sip they were hooked. So was Monique’s brother, Nic Reid, a coffee junkie who was finishing up his studies in Cape Town and well-known on the local coffee scene. United in their belief in the product, they developed the unique coffee style drinks such as the red cappuccino® and red latte® that have made red espresso® so famous. They made their first batch of red espresso® Rooibos which Nic sold from the boot of his car and quickly went from humble beginnings to great success. Over the years we have crafted our own range of delicious blends of many of the world’s favourite beverages, from Spiced Chai Latte to Gourmet Chocolate Powders, Matcha Latte and more. Through our passion for sourcing only the best quality ingredients, and keeping up with the ever-changing landscape, we offer drinks that customers can trusts to deliver every time.

Where We Are Today

Today red espresso® remains a leader in the Rooibos and Specialty Beverage industries for pioneering new café culture. Our range of beverages are on café menus all over the country, with a reputation for quality and great tasting drinks. We continue to innovate and deliver on customer needs to help your business thrive.We add value in our country to create change and are committed to ensuring that the full value chain of red espresso® is enjoyed in South Africa, working closely with the Department of Trade and Industry in this regard. We care…it’s what we do.

Locally Manufactured

All our products are manufactured in our customized factory in Paarl, Western Cape.

Family owned

From our humble beginnings in 2005 to now, red espresso® is still proudly family owned and operated.

Passion for taste

Our team of taste experts are dedicated to delivering the ultimate taste experience.

Commitment to quality

Quality drinks start with quality ingredients. We carefully source quality ingredients from all over the world.

Home of the original red cappuccino®

If it is not made with red espresso® Rooibos, it is not the original red cappuccino®.

Constantly evolving

As a dynamic hub of innovation, we're always evolving to meet ever-changing needs. You can trust us to stay ahead of the curve.

The ability to be agile

We have the ability to swiftly adapt to challenges, innovate strategically, and collaborate seamlessly.

Customer is key

Our customer are at the heart of our business. Your satisfaction drives us to deliver exceptional service to help your business thrive.

Meet our Co-Founders

Over the years we’ve been featured by curious print, web and radio outlets from all over the globe. And we’ve been singled out by business partners and industry contacts too. Here’s a selection of our greatest hits…

The Coffee Mag

red cappuccino® may look, act and sound just like any other high-end espresso-based drink, but it is naturally caffeine-free and it also contains five times more antioxidants than green tea, making it the very definition of a superfood. What’s more, red espresso® boosts immunity, alleviates pain and fights cancer…Add a dash of honey, and it tastes amazing too.”

STRONG Fitness Magazine

"Is reducing your caffeine intake on your list of resolutions? Don't wait for the new year to experiment with healthy alternatives! Heat up these antioxidant-packed superfood lattes using Rooibos and discover delicious new ways to kick-start your day. The superfood brand, red espresso®, condenses the tea into a concentrated espresso-style product to be used as a coffee substitute. Swapping your regular cappuccino for one with Rooibos will boost your energy and your immune system, detox your body and calm your mind."

OPRAH MAGAZINE

The future of expresso is red

“red espresso® plays by coffee rules, but with all the benefits of Rooibos tea: no caffeine and loads of antioxidants. This caffeine-free hottie works in the same way as coffee espresso and can be used in an espresso machine for lattes, cappuccinos and iced teas. It’s a winner with O staff.”

PERFECT DAILY GRIND

Red Espresso: The Tea you can drink as an Espresso?

red espresso® serves as the combination of two very different drinking cultures. You get the hard-hitting flavours that are so awesome in coffee-based drinks but all the health benefits and antioxidants you get from tea. Having red espresso® on a café menu as a decaf alternative could become a major phenomenon because it is a genuinely good product that caters to a genuine need—that of drinking something without caffeine that would give you the feel of drinking coffee, but with a better taste and quality than decaf.”

FRESH CUP MAGAZINE

Red, red Rooibos - The herbal tea that now drinks like coffee

“Athletes, nutritionists, yogis, pregnant women, and children are a few of the caffeine-adverse folks who can now participate in café culture, thanks to caffeine-free red espresso®.”

I NEED COFFEE

By coffee fans, for coffee fans!

red espresso® was able to deliver the rich, full, espresso-like taste with Rooibos. I made shots for several Rooibos fans, most of whom were not coffee drinkers, and they all enjoyed the rich flavor. It was a hit.

VOICE AMERICA PODCAST

A fancy cool espresso beverage that’s a superfood

“As the world’s first red Rooibos tea espresso, it is caffeine-free and loaded with antioxidants. Monique and Pete Ethelston, Co-founders of red espresso®, join us from South Africa to share how they started red espresso®, what it’s like living in South Africa, how they team up with red Rooibos farmers and practice fair trade. They have been giving back to the community in so many ways while creating a healthy, fancy, cool espresso beverage.”

DAILY MAIL

Now you CAN finish dinner with espresso!

“We all know that the perfect way to finish a meal is with a strong cup of espresso, but we also know that this is followed with a night of tossing and turning. However, now coffee lovers can indulge in a flavourful hot drink in the evening without the caffeinated side effect as a revolutionary new beverage is unveiled.”

OZY.COM

The couple behind the caffeine-free espresso that might fight cancer

"Put their powder through any high-pressure espresso machine and you’ll get all the intense flavor of a coffee-based drink and almost six times the antioxidants and other cancer-fighting properties of regular tea — with none of the caffeine."

OPRAH MAGAZINE

The future of expresso is red

“red espresso® plays by coffee rules, but with all the benefits of Rooibos tea: no caffeine and loads of antioxidants. This caffeine-free hottie works in the same way as coffee espresso and can be used in an espresso machine for lattes, cappuccinos and iced teas. It’s a winner with O staff.”

MARIE CLAIRE

Central Perk

“Home-grown, globally-known, healthy innovation. There’s a quiet revolution happening in coffee – red espresso®. It’s got ten times the antioxidants of Rooibos and is caffeine-kick free. Enjoy red cappuccino® – it’s on its way to world domination.”

ELLE MAGAZINE

Worth a shot

“The latest sensation in the café society drinking circles is red espresso®. Instead of cocoa beans, imagine your morning espresso, cappuccino, frappe or latte made with Rooibos leaves. Try it before you knock it. With ten times more antioxidants than a normal cuppa Rooibos and the same espresso enjoyment, it’s worth a shot.”

ELLE MAGAZINE

Worth a shot

“The latest sensation in the café society drinking circles is red espresso®. Instead of cocoa beans, imagine your morning espresso, cappuccino, frappe or latte made with Rooibos leaves. Try it before you knock it. With ten times more antioxidants than a normal cuppa Rooibos and the same espresso enjoyment, it’s worth a shot.”

KOREAN AIR MAGAZINE

Red Renaissance

"Heart warming Rooibos tea has been a South African staple for generations. Now, a new wave of producers, baristas and chefs is showing the world that Rooibos also has a dashing contemporary side."