Crop to cup journey 

Four hours north of Cape Town lies the Cederberg, an ancient place where time stands still. It is here within this harsh landscape that Rooibos grows and nowhere else in the world. If you travel through treacherous mountain passes you will find our red espresso® Rooibos tea growing slowly on high altitude plateaus, as nature dictates, wherever we can find space in and amongst natural vegetation.

Up in this semi-arid, isolated area, everything is done differently. Altitude, soil chemistry, microclimates and surrounding vegetation all contribute to the superior quality of our Rooibos. Mechanization and irrigation are not an option and our Rooibos bushes must struggle to survive. This, and traditional farm methods of yester year hold the secret to our bolder, richer tasting tea.

Rooibos runs in the blood of the farming community who help us plant, harvest and cut our tea; year after year. With an intimate knowledge of their land and craft, they have perfected the art of a process handed down through generations.

When the tea is ready, it is hand harvested. Harvesting Rooibos takes place in Summer, between January and April each year. Starting before the sun comes up, our harvesters cut ripe, green Rooibos by hand with Sickles.

Green turns red - Our tea is expertly fed through a cutting machine to a size that is unique to red espresso®. This cut Rooibos is then laid on a shallow heap down the centre of a large tea drying court and watered with pure clean mountain water. Almost instantly, heat builds up and the tea transforms from bright green to a dark reddish-brown – and builds up to 36°C (97°F)! It is left to ferment overnight. In the morning the bees tell us our tea is ready. It smells like honey!

The tea is then taken to our eco-friendly custom-built factory, where our Rooibos tea is carefully cut with specialized machinery to meet the specifications of our patented grind.

Our patented grind ensures maximum flavour extraction of our tea within the optimal time to make the perfect Rooibos espresso. Every batch of red espresso® Rooibos tea is analyzed and sensory tests are carried out on final in cup quality. It’s not by chance that red espresso® maintains its quality “famous” taste that you’ve come to expect and love.

Taste our quality in every cup.

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