YOU’RE HELPING US TO GIVE BACK





As rooibos grows only in the Cederberg, we’re committed to helping protect and preserve this unique habitat. We do this by farming as close to nature as possible, using biodiversity principles, and planting endangered trees back into the region every year.

This exquisite, seemingly untouched area (which is only 110km in radius) forms part of The Cape Floristic Region. The smallest of only six floral kingdoms in the world, it is also the richest. The converging currents of the Indian and Atlantic Oceans render this area an environmentally unique and highly biodiverse region with many plant species – including rooibos – occurring there and nowhere else.

However, the Cederberg is under severe threat. Identified as one of the 25 most threatened biodiversity hotspots in the world, its conservation is now of critical global importance.


WE STRIVE TO BE ABLE TO DO EVEN MORE IN THE FUTURE

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