You’re helping us to give back

When you buy any of our red espresso products, you are helping us to make a difference. Here are some of the ways we give back.

We run an outreach program to uplift local farmers

Since 2014, our outreach program, Seeds of Hope, has been changing the lives of small-scale rooibos subsistence farmers in the faraway mission town of Heuningvlei. Previously unable to buy rooibos seeds, plough their land or transport their tea to market, we’re changing their lives by providing seed, tractors and transport, free of charge. And we’re upskilling these subsistence farmers in best-in-class rooibos farming practices too. Seeds of Hope has restored human dignity and given hope to an otherwise forgotten community. Each year, more and more farmers are joining our program. Read more

We help in the fight against cancer

Every month we donate funds to the Cancer Association of South Africa (CANSA) for research and community projects that help those affected by the disease. We also host an annual Cuppa For CANSA tea party with our partners, the 12 Apostles Hotel in Cape Town, to help raise funds and awareness for the disease during breast cancer month, October.

red espresso was selected by CANSA, an NGO committed to fighting cancer, as a “smart choice” for consumers due to its multiple health benefits that have been linked to cancer prevention. As a corporate social partner of CANSA, we donate a portion of our income to the organization every year. These funds help CANSA with their research and upliftment initiatives.

red espresso, a world first and proudly South African product that innovated rooibos tea into an espresso, has been awarded the CANSA Seal of Recognition in recognition of its unique health properties. In addition to being naturally caffeine-free, red espresso concentrates the antioxidants and health benefits of rooibos tea, to a level where one serving (60ml red espresso) equals 10 times the antioxidants of traditionally-brewed rooibos and five times the antioxidants of green tea. Rooibos tea elevates blood glutathione levels (the master antioxidant in the body) which counteracts the process of ageing, the decline of the immune system, heart disease and the risk of cancer." Cancer Association of South Africa, CANSA. Read more

We help make dreams come true

Every year we sponsor the Reach for a Dream Foundation to fulfil the dreams of children faced with life-threatening illnesses.

Reach for a Dream fulfils in excess of 1,200 dreams every year and through their hospital initiatives, they reach a further 30,000 South Africa children. Their message is one of hope and inspiration. By creating happy moments in the lives of severely ill children they show that tomorrow is worth fighting for.

We help disadvantaged communities

We are a proud sponsor of the Ground UP Project which trains previously disadvantaged people to become professional baristas and finds work for them in the coffee and hospitality industries.

More than just a cup of coffee, this is a cup of hope. By partnering with the unemployed and training them to be professional baristas, we change lives from the Ground UP. red espresso is a proud sponsor of the Ground UP Project (a Learn to Earn Initiative) which, in its first year of operating helped 45 previously-unemployed people to embark on careers in the coffee and hospitality industries.

We value our habitat

As rooibos grows only in the Cederberg, we’re committed to helping protect and preserve this unique habitat. We do this by farming as close to nature as possible, using biodiversity principles, and planting endangered trees back into the region every year.

This exquisite, seemingly untouched area (which is only 110km in radius) forms part of The Cape Floristic Region. The smallest of only six floral kingdoms in the world, it is also the richest. The converging currents of the Indian and Atlantic Oceans render this area an environmentally unique and highly biodiverse region with many plant species – including rooibos – occurring there and nowhere else.

However, the Cederberg is under severe threat. Identified as one of the 25 most threatened biodiversity hotspots in the world, its conservation is now of critical global importance.

We farm in harmony with nature

In 2009, our primary farm made history as the first rooibos tea farm to receive Biodiversity Certification. This means that our tea is grown in a sustainable, environmentally responsible way that has minimal impact on the biodiversity of the region. Although it takes much longer, our mountain tea grows naturally without irrigation. We also plant biodiversity corridors of proteas in between our tea fields to encourage bees to cross-pollinate.

What’s more, our honey – which is also farmed in this area – is badger friendly and our beekeepers are audited by field officers from the Endangered Wildlife Trust.

We plant trees in the Cederberg

In 2010 we partnered with CapeNature to help save the highly endangered Clanwilliam Cedar tree (after which the Cederberg was named) from extinction. Through our Red Cedar Project, we’ve already planted more than 5000 Cedars back into the Cederberg.

“The cedar tree is highly endangered and is one of the most majestic icons of the Cederberg area.” Pete Ethelston, Co-founder.

The Clanwilliam Cedar tree occurs only in the Cederberg Mountains and represents one of 1000 surviving conifer species in the world. While there were once forests of these beautiful trees, only a smattering remain.

Conversion of large tracts of land for agriculture, fires and indiscriminate felling for furniture and telephone poles have almost wiped out the Cedars entirely – to the extent that the species is classified as endangered on the global Red Data List and faces a high risk of extinction.

In 1987, CapeNature started an initiative to restore the Cedar tree by replanting nursery-grown seedlings into the wild. We became aware of the plight of the Cedar on one of our visits to the Cederberg and decided to do something. Every year, we replant Cedar trees back into the wild, where they are cared for by CapeNature in an effort to restore this tree – and the Cederberg – to its original glory.

We strive to be able to do even more in the future

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