You are helping us to give back
When you buy any of our red espresso® products, you are helping us to make a difference. Here are some of the ways we give back.
Our Seeds of Hope subsistence farming project
In 2014 we launched our Seeds of Hope subsistence farming project to help small scale Rooibos subsistence farmers in the faraway mission town of Heuningvlei. With no means to buy Rooibos seeds, plough their land or transport their tea to market, we’re changing their lives by doing so for them and upskilling them in best-in-class Rooibos farming practices too.
At the end of the production cycle, we guarantee these farmers a consistent, premium price regardless of supply or market trends. The cash injection is unprecedented in the area. One farmer has upgraded his donkey cart to a Hilux; others have opened bank accounts for the first time ever. And what started as a trickle is rapidly becoming a stream.
The number of farmers participating in the program has increased exponentially with every passing year and today we work with more than 20 subsistence farmers and buy more than 40 tons of tea from them.
We help disadvantaged communities
Since 2016 we have been a proud sponsor of the Ground UP Project which trains previously disadvantaged people to become professional baristas and finds work for them in the coffee and hospitality industries.
More than just a cup of coffee, this is a cup of hope. By partnering with the unemployed and training them to be professional baristas, we change lives from the Ground UP. red espresso® is a proud sponsor of the Ground UP Project (a Learn to Earn Initiative) which, in its first year of operating helped 45 previously-unemployed people to embark on careers in the coffee and hospitality industries.
We help in the fight against cancer
Since 2015 we have been donating funds every month to the Cancer Association of South Africa (CANSA) for research and community projects that help those affected by the disease. We also host an annual Cuppa For CANSA tea party with our partners, the 12 Apostles Hotel in Cape Town, to help raise funds and awareness for the disease during breast cancer month, October.
red espresso® was selected by CANSA, an NGO committed to fighting cancer, as a “smart choice” for consumers due to its multiple health benefits that have been linked to cancer prevention. As a corporate social partner of CANSA, we donate a portion of our income to the organization every year. These funds help CANSA with their research and upliftment initiatives.
“red espresso®, a world first and proudly South African product that innovated Rooibos tea into an espresso, has been awarded the CANSA Seal of Recognition in recognition of its unique health properties. In addition to being naturally caffeine-free, red espresso® concentrates the antioxidants and health benefits of Rooibos tea, to a level where one serving (60ml red espresso®) equals 10 times the antioxidants of traditionally-brewed Rooibos and five times the antioxidants of green tea. Rooibos tea elevates blood glutathione levels (the master antioxidant in the body) which counteracts the process of ageing, the decline of the immune system, heart disease and the risk of cancer." Cancer Association of South Africa, CANSA.
We help make dreams come true
Since 2010 we have sponsored the Reach for a Dream Foundation to fulfil the dreams of children faced with life-threatening illnesses.
Reach for a Dream fulfils in excess of 1,200 dreams every year and through their hospital initiatives, they reach a further 30,000 South Africa children. Their message is one of hope and inspiration. By creating happy moments in the lives of severely ill children they show that tomorrow is worth fighting for.