A family run business
From our humble beginnings in 2005 to our status today as a global business and brand, red espresso® remains a small group of family and friends made up of ex-corporates and entrepreneurs.
Our mix of passion and professionalism combined with our willingness to attempt the seemingly impossible has helped win red espresso® numerous international awards for pioneering healthy café culture and giving people choices that weren’t there before.
Three core strands run through the heart of our business and unite us as a team. We’re passionate about health and back-to-basics products. We’re obsessed with innovation. And we will never compromise on our values of honesty and integrity.
Since inception, Pete has been at the helm of red espresso®: a product he was drawn to for its innovation and health benefits…and the challenge of building a global business. A corporate heavyweight with a daredevil attitude and a genuine passion for improving the lives of others, he recognized that red espresso® could put South Africa on the world map and make a real difference to the lives of everyone who contributes to the product. An ardent world traveller, Pete enjoys meeting with customers all over the world and launching red espresso® into new markets. Pete loves rolling his sleeves up and getting involved: you’re more likely to find him helping out in the factory than sitting at his desk, and his real happy place is the Cederberg mountains, mucking in with the farmers. When he’s not at red espresso®, he can be found on the sports field or hanging out with his two beautiful daughters.
A tea drinker, health guru and celebrated marketing strategist, Monique, Pete’s wife, created the red espresso® brand from scratch (we tease her about being our brandmother) winning two awards in the process. Monique was drawn to red espresso® for its health, innovation and family credentials. And her extensive experience in global brand management, research and trade marketing meant she was totally up for the challenge of building a brand from nothing and trailblazing a new beverage category. She is passionate about meditation (it’s no coincidence red espresso® was conceived in a Kathmandu café), being a mom to her two beautiful daughters and living a balanced life (ie: spending as much time on the beach as possible, preferably with a book in hand).
As passionate about coffee as he is about health, Nic, Monique’s brother, has been with red espresso® from the beginning. Helping make and pack product in our flat in Cape Town, he was our first Brand Ambassador and Barista Trainer, selling red espresso® out of the boot of his car and getting us our first 1000 customers! His dedication to product excellence and consistent in-cup quality helped make our red cappuccino® famous in South Africa. To this day no product leaves our factory without him personally testing it. Head of Product Development, he is responsible for extending our red espresso® range and giving people more choice in our brand. When he’s not tinkering around in our factory or perfecting his latte art in our café, he can be found on the beach with his wife, son and daughter.
Kirsty, Monique’s sister, joined red espresso® in 2008 after years of graphic design and art direction on glossy magazines. In addition to being an incredible design talent who has had a fundamental impact on our brand’s look and feel, she has also championed our e-Commerce and Customer Service departments alongside Monique. This has made her a very familiar face to our many customers who have come to know and enjoy their time with her over the years! Kirsty also teaches yoga part-time and volunteers at the Ashia Cheetah Sanctuary in Paarl.
Jo, Nic’s wife, shares our passion and enthusiasm for health and red espresso® and has spent many years sitting around the dinner table advising us on sales and marketing and new product ideas. She officially joined us in 2021 as Trade Marketing Manager and brings with her a vast array of knowledge and experience in both traditional and digital advertising, having been Client Service Director for a very successful digital agency in Cape Town and working on big brands such as SAB, Absolute Vodka, Shoprite Checkers and Unilever before leaving agency life behind to start a family. While at home with her son and daughter when they were very little, she started her own yoga studio which she still runs and teaches at today. When she’s not working with our customers or teaching in her yoga studio you can find her soaking up the sun’s rays on the beach with her husband and two beautiful children.
Tall and British, our business wouldn’t be the same without Oliver’s incredible input on matters financial, strategic and sustainable. With experience ranging from working at Price Waterhouse London to safari guiding in Zambia, and a degree in microbiology and biochemistry (!) he is the financial director of several businesses and has a strong interest in sustainability. He’s also a registered carbon footprint assessor and a passionate environmentalist.