Whether you’re a coffee drinker looking to cut down on caffeine, a pregnant mom who doesn’t want to give up your favourite cappuccino or latte, or simply conscious about living a healthier life, red espresso® is an easy and delicious way to add colour and health to your day.
In 2005, we created the world’s first rooibos tea espresso as a naturally caffeine-free alternative to coffee for people who were unable to drink caffeine or looking to reduce their caffeine intake. We created a range of café-style rooibos drinks and became famous for our much-loved rooibos red cappuccino® and red latte®. In the process, we won six international awards for pioneering healthy café culture and inadvertently attracted many consumers who had no health concerns but who couldn’t get enough of red espresso®s delicious flavour.
Read more about how it all began below.
After just one sip, Pete and Monique just knew this was a business venture they wanted to sink their teeth and experience into. They understood how an espresso made from naturally caffeine-free rooibos could open up the world of coffee-style drinks to people who – like themselves – were avoiding caffeine for health reasons, sports training and pregnancy. And they were confident that such a product would meet a global need.
These efforts earned red espresso® eight international awards, including Best New Specialty Product 2008 at the Specialty Coffee Association of America’s flagship show. There, red espresso® made history as not only the first tea but also the first South African company ever to win an SCAA award. That same year the World Tea Expo recognized them as one of the top ten new products, globally.
Curious about whether their red espresso® truly was a concentrated shot of rooibos goodness, they took it to the Antioxidant Research Unit at the Cape Peninsula University of Technology to have its antioxidant levels tested. The numbers bore out their suspicions…and then some. Not only did their rooibos red espresso® contain ten times more antioxidants than a cup of regular rooibos tea, but it also had five times more antioxidants than green tea!
When they got back from honeymoon, they teamed up with Monique’s brother, Nic Reid, and Pete’s long-time business partner and friend, Oliver Ryder, to launch red espresso®. Nic helped make and pack red espresso®, and found the first 1000 café customers in South Africa by selling it from the boot of his car! And Oliver, our CFO from the very beginning, helped Pete establish the business commercially.
United in their faith that the product could provide a genuinely healthy alternative to coffee, they set about developing unique coffee-style drinks – including the red cappuccino® and red latte® that have made red espresso® so famous. Prepared in exactly the same way as a coffee cappuccino or latte, and on the very same coffee appliances, these two beverages pioneered healthy café culture and created a brand new beverage category in the process.
Pete, Monique and Nic remain at the helm of red espresso® along with Monique’s sister, Kirsty Reid, who joined them in 2008 and is a familiar face to many café customers around South Africa and globally.
“A fancy cool espresso beverage that’s a superfood. As the world’s first red rooibos tea espresso, it is caffeine-free and loaded with antioxidants. Monique and Pete Ethelston, Co-founders ofred espresso®, join us from South Africa to share how they startedred espresso®, what it’s like living in South Africa, how they team up with red rooibos farmers and practice fair trade. They have been giving back to the community in so many ways while creating a healthy, fancy, cool espresso beverage.” My Favorite Coffee Story, Voice America Live Internet Talk RadioListen to podcast